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Home » Farm & Food Events

Local Food: Innovative Marketing Strategies and Options Workshop

By Helen Brody (October 24, 2012)

Wednesday, October 31, 2012 at                                                                          
Portsmouth Country Club, Greenland, NH 03840

12:30 pm ~ Registration
1:00 pm ~ Introductions
Nada Haddad, UNH Cooperative Extension Field Specialist, Food & Agriculture

1:10 pm ~ Marketing Strategies and Options for Direct Sales
Devon Whitney-Deal, Local Hero Member Services Coordinator, Community Involved in Sustaining
Agriculture (CISA), South Deerfield, MA

2:00 pm ~ Market Managers and Consumers: Trends, Preferences, and Characteristics
Alberto Manalo, Associate Professor of Environmental & Resource Economics, UNH
Department of Natural Resources & the Environment; and Jewel McKenzie, UNH Graduate Student

2:30 pm ~ Fish Fits into Local Markets Too!
Erik Chapman, UNH Cooperative Extension Assistant Professor/Specialist, Fisheries

3:00 pm ~ Local Woods for Local Foods
Sarah Smith, UNH Cooperative Extension Professor/Specialist, Forest Industry

3:15 pm ~ USDA Hispanic & Women Farmers Claim Process
Jay Phinizy, State Executive Director, Farm Service Agency

3:20 pm ~ Harvest Break: Enjoy local refreshments & network

3:40 pm ~ Marketing Risks or Marketing Wisdom?
Mike Sciabarrasi, UNH Cooperative Extension Professor/Specialist, Agricultural Business Management;
and Nada Haddad, UNH Cooperative Extension Field Specialist, Food & Agriculture

4:10 pm ~ Branding: When Someone Thinks of Your Farm, What Comes to Mind?
Devon Whitney-Deal, Community Involved in Sustaining Agriculture (CISA), South Deerfield, MA

4:50 pm ~ Keeping Your Food Safe – What You Need to Know
Catherine Violette, UNH Cooperative Extension Professor/Specialist, Food & Nutrition

4:55 pm ~ Putting Your Business on the Digital Map
Shane Bradt, UNH Cooperative Extension Specialist, Geospatial Technologies

5:25 pm ~ Local Food Victory with Social Media!
Sara Zoë Patterson, Seacoast Eat Local, New Hampshire

5:55 pm ~ Evaluation and Wrap-up

6:00 pm ~ Adjourn

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